SCN Think Tank presents a series of sessions in which panelists from different sides of the design, integration, manufacturing, and experience development process ask tough questions about technology and the future of the AV industry. As these factions take turns moderating and answering questions, with audience participation encouraged, the resulting conversations will provide real-world, in-depth insights and contrasting viewpoints on evolving challenges and opportunities.

No slide shows, this is a chance to challenge those who know.

9:00 a.m.: Registration Opens


9:30 a.m. – 10:15 a.m.: AV Integrators and Consultants vs. Customer Experience
We ask AV integrators and consultants to identify the hallmarks of a good experience, both from a customer perspective and from a user point of view. In an ROI-driven, big-data scenario, what are the quantifiable metrics in the great equation of experience?

• Ben Bausher, Associate Principal, JaffeHolden
• Matt Mahon, Associate, Acoustics and Audiovisual, Arup
• Kevin Collins, President and COO, Diversified
• Mark Vitt, Vice President, TriTech Communications
• Dana Barron, CEO, HB Communications


10:15 a.m. – 10:30 a.m.: Integrators and Consultants vs. Customer Experience – ZeeVee Sponsor Q&A


10:30 a.m – 10:40 a.m. – Mental Processing Break


10:40 a.m. – 11:00 a.m.: Metrics for Delivering Better Customer Experience
Identifying areas for improved efficiencies in systems design and delivery, we’ll delve into how analytics can help provide better outcomes both internally and for the end client. Based on this framework, the group will identify metrics throughout the day’s sessions, and take away a new quantifiable approach to improved customer experience.
Randy Stearns, CEO, D-Tools


11:00 a.m. – 11:45 a.m.: IT vs. Everybody
A CTO takes on a panel of consultants and integrators to reveal how things really work on the network.

• Mark Peterson, Associate Principal, Shen Milsom & Wilke
• Rob Badenoch, Partner, TAD Associates
• Tom Nyhus, VP of Engineering and Emerging Technologies, IVCi
• John Bailey, VP of Technology, Whitlock


11:45 a.m. – 12:00 p.m.: IT vs. Everybody – Ingram Micro Sponsor Q&A

12:00 p.m. – 1:30 p.m.: Lunch and Sponsor Technology Overview Speed Demo Rounds


1:30 p.m. – 2:15 p.m.: Creative Services vs. Experience Designers
A new crop of tech-savvy, brand-focused creative services experts bring a shopping list of what they’re really looking for from experience designers.


• Rich Cannava, President and Partner, The CSI Group
• TJ DiQuollo, Director of Creative Services, Diversified
• Ben Putland, COO, Grand Visual and Managing Director, QDOT


2:15 p.m. – 2:30 p.m.: Creative Services vs. Experience Designers – LG Electronics Sponsor Q&A


2:30 p.m. – 3:00 p.m.: Mental Processing Break


3:00 p.m. – 4:00 p.m.: What’s Next?
Foremost experience designers specializing in merging the digital with the physical talk about their work creating unforgettable experiences for museums, stadiums, and all manner of brand activations and events. This panel of experts reveals what we can expect from a future where storytelling determines technology.

• Christopher Mascatello, EVP, Technology Solutions, ANC
• Sundar Raman, Director of Creative Engineering, Local Projects
• David Title, Chief Engagement Officer, BravoMedia


4:00 p.m. – 4:15 p.m.: What’s Next? – Shure Incorporated Sponsor Q&A


4:15 p.m. – 5:00 p.m.: The Answer Key

In a continuation of the “What’s Next” panel, this forward-looking conclusion to the day’s Think Tank discussions will explore new collaborations between designers and technologists. Established leaders from this emerging practice will examine the need for a new vocabulary in this largely undefined develop-as-you-go field.


• David Bianciardi, Principal, AV&C
• Sundar Raman, Director of Creative Engineering, Local Projects
• Tim Donovan, President, BravoMedia
• Andy Williams, Managing Director, B-Reel New York


5:00 p.m. – 6:00 p.m.:  Cocktails and the Future

Which experience designers, developers, content producers, AR/VR/360 video producers, and fabricators can help AV practitioners prepare for a future where hardware continues to fade behind experience? Find out by networking and chatting with new partners in the AV space… all while sipping an ice-cold beverage.